Daily-deduplicated browsers that began the nine-question quiz
Spot the Fakes
A public media-literacy campaign
Our impact
What the campaign has done so far.
This page reports real activity from the website and, once distribution begins, confirmed use of the free educational materials in public spaces.
Campaign status
Website and quizLive
Educational cardsAvailable to download
Venue distributionNot started
The first physical reach numbers will appear after organizations receive and confirm their displays.
Live website activity
Measured since tracking began
These are aggregate interactions, not estimates of people reached. A visitor who retakes the quiz creates another start.
Daily-deduplicated browsers that reached the results screen
Recorded completions divided by recorded starts
Submitted organization requests
Tracking began August 18, 2026. A first-party 24-hour cookie prevents repeat counting for the same event during one day. Quiz activity does not store visitor names, accounts, raw IP addresses, or advertising identifiers.
Physical campaign
The first pilot is the next milestone.
The rack-card and business-card sets are published as free downloads. Venue and delivery figures will remain at zero until the first printed kits are actually sent and organizations confirm how they are using them.
Request a free kit- NowPrepare the published card designs for the first printed pilot
- NextPlace the first kits with libraries, schools, and community organizations
- ThenPublish confirmed locations, delivery totals, and approved photographs
How impact will be reported
Digital use and physical reach stay separate.
Website use
Quiz starts, completions, and campaign-file downloads recorded as aggregate events.
Materials delivered
Actual printed pieces delivered to participating organizations, not projected readership.
Displays confirmed
Organizations that confirm the materials are available to the public, with photos only when permission is provided.